"After almost 1 year of campaign, the 2023 convention celebrates this theme with a bang, but we've given a new look to the creative concept.
Imagine how the evolution and detailing of each letter would be, further emphasizing the importance of their meanings for the future?"
Illustration is a non-textual resource that conveys information and evokes emotions.
We used a contrasting background to make the word 'imagine' and its details stand out to the viewer. Each letter is inspired and was designed to represent the universe of the 50th-anniversary campaign.
We have a festive atmosphere in our Key Visual, incorporating some brand values: the power of technology, arts and culture, connectivity, education, and nature.
Our purpose is to bring a playful atmosphere; we emphasize CNA's colors, as it is an important moment: 50 years.
Short recap of the event
CNA's founder Luiz Nogueira da Gama Neto
CNA's CEO Décio Pecin
Thanks!
